Fenty Beauty

My favorite cosmetic brand is Fenty Beauty due to their shade range. A main problem in the cosmetic industry is inclusivity. Fenty beauty has 50 shades of foundation and even highlighters and blushes have shade range in form of undertones and color. Even the naming of their products was revolutionary as it was done by number instead of name. Their price range is also in the mid range meaning many can afford to buy it.